What can the brain tell us about effective video?


If a stranger walks past you on the street, your brain says 'threat', placing them in what's called the out group.   But once there is a connection made, some form of common ground or familiarity, the mind puts them in the 'in group'.

How can effective camera presence take you from a viewer's out group to their in group?  BetterOn believes it comes with practice and being yourself on camera.  Brains consume ALOT of content these days with video becoming a bigger and bigger piece of that pie. Video that connects to the in group lowers cognitive barriers by showing what could only be told in other channels. Visuals- from product imagery to body language- increase trust receptors. In plain terms, your presence creates commonality with your audience. It humanizes you and makes it easier for people to respond.